Privacy policy

Our Privacy Policy

In compliance with the laws and regulations related to data protection,(Law No. 78-17 of January 6, 1978, which deals with data processing and individual privacy rights, and the Regulation (EU) 2016/679, known as GDPR, which focuses on safeguarding personal data and its movement) we want to inform you about how we handle personal information on our website thefutureforestcompany.com This privacy policy will explain how we as an organisation use the personal data we collect from you when you use our website. 

The Future Forest Company is committed to protecting your personal data and respecting your privacy. This is why we’ve put together the following information to give you a clear and transparent understanding of the conditions under which we collect, process, store, archive and delete your personal data. A reminder of your rights and the information necessary to exercise those rights is also included. 

Topics:

  • What data do we collect?

  • How do we collect your data?

  • How we use your personal information

  • Security and retention of your information

  • Marketing

  • What are your data protection rights?

  • How we disclose your personal information

  • Cookies

  • How do we use cookies

  • Information we collect through cookies

  • What types of cookies do we use?

  • How to manage your cookies

  • Privacy policies of other websites

  • Information we obtain from third parties

  • International users

  • Childrens data

  • Third party websites and links

  • User generated content

  • Changes to our privacy policy

  • How to contact us

  • How to contact the appropriate authorities

What data do we collect?

Like all e-retailers, we collect data from our internet and website users to ensure that we can continue to provide our services to customers, manage their accounts, and provide improvements and enhancements to our services. We work with several third-party providers to ensure the functioning of our platforms, these third parties therefore have access to part of our data. This data is essential to ensure we give you a great experience on our site, to ensure that good order and customer support are provided, and that any technical issues are resolved quickly. We maintain and process the following personal data:

  • Personal identification information (Name, email address, phone number, IP address, etc.)

  • Shopping history and purchase history.

  • Website visits data, page clicks, activity tracking. 

  •  Declared data, i.e. data collected directly from you or from partners with whom we have a contractual link.

  • Personal data from public information, such as a public profile on social networks.

  • Personal data resulting from calculations or inferences we’ve made with the data that you have provided. For example, to conduct fraud risk assessments. We responsibly handle your personal data for a specific and useful purpose.

  • Data from social networking pages on our websites (such as facebook, twitter, instagram, linkedin). When you use these pages, the personal data we may access is subject to your own privacy settings on those platforms. 

How do we collect your data?

You directly provide us with most of the data we collect. We collect data and process data when you:

  • Register online or place an order for any of our products or services.

  • Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.

  • Use or view our website via your browser’s cookies.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

  • We use data provided by social networking platforms to interact with subscribers and customers using both public and private messaging. 

  • We do not sell your data to third parties, however we do use third party services which may have access to your data. The information you provide is strictly used by authorised personnel at The Future Forest Company, and any legally authorised oversight bodies, and IT service providers who work to keep our systems online. We ensure that your data is handled securely by these entities.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

For social networking data, we will retain this for as long as The Future Forest Company exists on the respective social network, unless you exercise your right to erasure or object to the processing of your data. Please note that for publications and exchanges on social networking pages, these may be accessible outside of the European Union, as these platforms operate globally. This also means that these platforms may process this data outside of the European Union.

For newsletter users, we will keep your data on record until you decide to withdraw your consent. If you choose to stop receiving newsletters, we will remove your information from our mailing list.

Marketing

We would like to send you information about products and services of ours that we think you might like.If you have agreed to receive marketing, you may always opt out at a later date.You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please contact us at hello@thefutureforestcompany.com to opt out.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Should you wish to amend or delete data from your user account, this can be done via the customer account area on our website. However if you encounter any difficulties or cannot find what you need, you have the option to contact us and our nominated Data Protection Officer. To do so, please contact us via hello@thefutureforestcompany.com.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalise the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

If you make a request, we have one month within which to respond to you. If you would like to exercise any of these rights, please contact us at our email: hello@thefutureforestcompany.com

OR

Write to us: 4th floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, W1T 6EB, London.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

  • With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category

Categories of Recipients

  • Identifiers such as basic contact details and certain order and account information

  • Commercial information such as order information, shopping information and customer support information

  • Internet or other similar network activity, such as Usage Data

  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)

  • Business and marketing partners

  • Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology

For further information, visit allaboutcookies.org.

How do we use cookies?

We use cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in

  • Understanding how you use our website

  • Advertising of products and services

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality – We use these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

  • Advertising – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, operating system, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

  • Dates and times of your connections to our services.

  • The Internet page from which you came to our website (referrer)

  • Your browsing data on our services, including the content you viewed.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The Future Forest Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.

  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. 

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.


Changes to our privacy policy

The Future Forest Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 15 April 2024.

How to contact us

Our nominated Data Protection Officer (DPO) ensures compliance with regulations on the protection of personal data within The Future Forest Company. They are also our supervisory authority for any questions relating to the management of personal data. If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us at hello@thefutureforestcompany.com. Or write to us at 4th Silverstream House, 45 Fitzroy Street, Fitzrovia, W1T 6EB, London. 

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that The Future Forest Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office on 0303 123 1113.