Plant a Tree


Our friends of the forest

We’re a small team but deeply committed to the ultimate goal of reversing climate change through mass reforestation and the creation and running of forest friendly sustainable businesses that balance both purpose and profit.


Jim Mann — CEO

Jim grew up on a hill farm before studying Ecology at university.

After university he founded several successful businesses in technology, retail and leisure before his environmental background drew him back to the fight against climate change and the ecological disaster it’s bringing with it.

The Future Forest Company was born with the aim to deliver large scale reforestation projects of degraded land in the UK to have a meaningful impact in the fight against climate change.

When he’s not in the forest Jim runs competitively at ultra distance, his favourite events being 100 mile or more mountain races.


Jade Read — COO

Jade has had a life long dedication to the environment, holds a degree in Biology from the University of Bristol, and has worked on grassroots environmental projects around the world.

Before joining Future Forest, she was employee number three at Entrepreneur First (EF), now the world’s leading talent investor.

At EF, she first designed then ran the company building programme, then created the funding arm of the organisation. To date, EF has helped over 2000 individuals build companies worth over $2 billion.

At Future Forest she continues to apply what she learnt about scale and impact at EF to fighting climate change, the defining challenge of our generation.


Chris Mairs — Chairman

Chris is an entrepreneur and long time board member/investor for many early stage and scale up businesses.

He has a strong interest in social impact, particularly through education as a trustee of The Raspberry Pi Foundation and health care as chairman of Kheiron Medical Technologies.

He is a fellow of The Royal Academy of Engineering and was awarded a CBE in the 2014 New Year’s Honours List.

No single cause chimes louder than society’s need and obligation to protect the health of the planet as much as the health of its people. For Chris himself, that obligation is met in no small part by enabling reforestation at massive scale through our mission at The Future Forest Company.